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Print work is all about communicating a message. It's a process. It's also about introducing esthetics to attract the customer and targeted audience. To me...print work is like fine art using different mediums. For instance, Pantone colors replacing oils and acrylics, typography representing form and texture, and 80lb uncoated cotton Strathmore trading places with the stretched canvas. The mouse is simply the tool or brush blending everything seamlessly. When done correctly the finished piece can become as visually stimulating as a van Gogh. Is it a painting or a 4-color process? Graphic designers practice this craft everyday and it can take years to master this discipline. Let's pull out the canvas and produce your next masterpiece.
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